Music streaming website Spotify is matching users to the Stranger Things characters they most have a psychological affinity with. Topshop probably should have anticipated the popularity of the goods ever since similar garb was debuted during a Louis Vuitton show. We'll have this tee alongside Eleven's Waffle Bar while we wait for Stranger Things 2 /FfCoA1ho3B Naturally, tying the bombastic activation together is a Stranger Things product line that some parties on Twitter are accusing the retailer of immediately selling out of. store before Oct 31st to get properly kitted out to watch Stranger Things 2 on /MIcN50nB1U - Topshop October 25, 2017

store till 31st Oct #JusticeForBarb /CZ9XcWudHR - Topshop OctoVisit our Oxford St. Have you paid tribute to Barb yet? Visit her shrine at our Oxford St. It knows its audience likes its Netflix and Chill and has jumped aboard the timely event to generate some buzz in its HQ. High street clothing retailer Topshop refurbished its London Oxford Street flagship in honour of the show and the beloved Barb. and new #StrangerThings × #Ghostbusters sneakers are nerd-tastic! /CDVeBJkSc0 The 1984 Reebok Ex-O-Fit Hi Clean sneaks are worn in the show by Dustin and assumedly, many more, following their exclusive launch. To commemorate this, the brands have grouped together to deliver a special trainer that ties into the show. Reebok and Ghostbusters were at the height of their powers. Below are some of the most interesting activations around the brand from Netflix.

This popularity can of course be leveraged when it comes to getting brands aboard. It is worth noting that during the extensive Super Bowl ad window, the show walked away with more mentions than anything else it was up against. Nowhere is the success of the show more noticeable than on social media.

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